LizzieWood / Work / EABurns
EA Burns Fight or Flight Collection 2014
EA Burns: Distinctive Jewellery With Solid Principles.
Overview
From 2008-2018 I founded and ran a jewellery business called EA Burns. The brand identified and served a gap in the market for distinctive fashion jewellery using sustainable materials and ethical manufacture.
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Goal
World Domination!! Not really, the goal of EA Burns was to find alternative sustainable materials and techniques and use them to produce unique jewellery that served my creative vision. I wanted to create beautiful products which offered customers to more sustainable choices.
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Outcome
Stockists across Europe and Asia. Jewellery featured in Vogue, Grazia, Elle, The Times and other high profile publications. Collaborations with ASOS & Underground Shoes.
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A screengrab of the EA Burns website (no longer live)
Inception & Growth
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EA Burns was born out of a way to make use of waste material from leather satchels. With the help of mentorship from the British Fashion Council the business grew into a demi fine brand producing collections in gold vermeil, and a plant based plastic normally used for luxury spectacles called cellulose acetate.
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Early EA Burns necklace (neon yellow centre left) featured in Cosmo's gift guide 2012
EA Burns earrings developed from Cellulose Acetate in Vogue 2016. A career highlight!!
Same earrings featured in Grazia 2016
Early EA Burns necklace (neon yellow centre left) featured in Cosmo's gift guide 2012
Slideshow: Early vs later EA Burns press highlighting the development of EA Burns Jewellery
Our Value Proposition
Experimentation was a cornerstone of EA Burns. Our ability to source unusual materials and develop techniques to turn them into unique pieces set us apart from other brands in the market.
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This material curiosity was complemented by excellent relationships with jewellery manufacturers and suppliers. This allowed us to produce high quality work in line with our sustainability standards at prices which made our product viable.
Clockwise from Top Right: 1) Hands on Development. 2) 3D printed wax prototype
3) Brass Prototypes just back from the casters. 4)First look at the product shot on the photographers screen.
Design Process
Products were designed through drawing, prototyping, 3d rendering and sometimes faffing around with bits of metal for hours on end.
Top: 3D prototyping in Fusion 360
Bottom: Drawing out designs for a clients engagement ring.
Collaboration
We developed and produced photoshoots, social media content and our website in house and in collaboration with independent copywriters, PR agencies, photographers and retouchers.
We had successful collaborations with other brands, notably two with the iconic shoe brand Underground. The collection was sold exclusively in Selfridges and the Underground flagship store in Soho.
Left: Prototyping for our Underground Shoes collaboration. Scaling our design to fit the size set was a unique challenge.
Right: The our shoes in Underground Shoe's flagship store window in Soho.
Sales
We sold direct to our customers online and fulfilled wholesale orders through chosen stockists. EA Burns was stocked across the UK, Europe, Asia and Australia. Our largest wholesale client was Lane Crawford, a luxury department store in China,​
A screengrab of the EA Burns online shop (no longer live)
